Sea Swift to sponsor Northern Pride community program

Northern Australia shipping company Sea Swift is proud to announce that it has again partnered with the Northern Pride as the naming rights sponsor of the Take Pride community program across Far North Queensland (FNQ).

The aim of the Take Pride Program is to develop the life and rugby league skills of young people in FNQ communities serviced by Sea Swift.

The program, which will once again be headed by former Take Pride Program manager and current Pride Football Manager Chey Bird, will be rolled out in the four major ports serviced by Sea Swift, including:

  • Cairns
  • Weipa
  • Northern Peninsula Area
  • Thursday Island.

Sea Swift Chief Executive Officer Fred White said the company was thrilled to re-establish its support of the Pride, having previously been naming rights sponsor of the club and the Take Pride Program.

“Sea Swift has been proudly servicing remote communities in northern Australia for more than 30 years, and we always play an active role in the communities where we operate,” Mr White said.

“We’ve always understood the importance of supporting local communities, and we’re thrilled to be able to once again play a role in supporting the Pride.

“The Pride are more than just a sports team. They’re dedicated to utilising their organisation as a vehicle for social change, and we’re proud to be involved.”

Mr Bird said the two particular focus areas of the Take Pride program include personal development and rugby league development.

“We will enhance the personal development of impressionable youth by the delivery of educational programs, so they can make informed decisions about healthier lifestyle choices,” said Mr Bird.

“The Take Pride Program will also assist in the continued development of rugby leaguein FNQ communities for all active participants, including players and team staff.

“We will be holding rugby league clinics at schools and attending rugby league carnivals in the communities, but we will also be highlighting other important everyday activities for children, such as good nutrition, reading programs and supporting school attendance.

“It’s a real thrill for the kids when we visit, and we love travelling to the communities and putting some smiles on youngsters’ faces, as well as delivering important messages.

“This is always a fantastic opportunity for the Pride to engage with its grassroots fans in rugby league heartland, and show our thanks for their continued support.

“I’d like to thank Sea Swift as the Take Pride Program sponsor for making this really important program possible.”

Sea Swift operates throughout the region’s remote coastal and island communities, with depots in Cairns, Weipa, Seisia, Horn Island, and Thursday Island in Queensland, and Darwin, Gove and Groote Eylandt in the Northern Territory.

Sea Swift has more than 30 years of experience providing essential services and project freight across the region with more than 400 staff and 30 vessels, and makes a significant contribution to Aboriginal and Torres Strait Islander communities across the region.

Find out more about Sea Swift and its services at

Photo above (l-r): Northern Pride Football Manager Chey Bird, Sea Swift CEO Fred White, Northern Pride CEO Mark Quinn, Northern Pride Head Coach Ty Williams. 

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